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Don Peek
dpeek@ebookinnercircle.com
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Article Marketing
If you just get traffic to your sales page by buying ads from Google, it can get expensive. If you just get traffic to your sales page through your affiliates' efforts, you'll never get more than 50% of the sale you make. Fortunately, you can get a ton of traffic to your sales page by writing and submitting articles. It's free, and you get to keep 100% of any sale you make.
Thousands of people write articles, or have them written, to drive traffic to their websites. Unfortunately, many of these articles are really bad. They contain misspelled words, bad grammar, and English that is often hard to decipher.
If you can write simple (400-1,000) word articles that are educational, clear, and to the point, you can easily trump this competition and send literally thousands of people to your website or sales page.
How Does Writing Articles Work?
Writing articles and having them widely distributed is not easy, but it's not rocket science either. You write several informational articles between 600-800 words each (that length seems to be optimum). You submit them to large, high-traffic article directories. They store your articles in their databases under appropriate keywords. Owners of websites, blogs, newsletters, etc. come to these free article sites and select your articles to publish on their sites.
They don't pay you. Nobody does. But they don't charge you either, and that's important because you are getting free advertising for your site.
Although your first inclination is be to write articles about your ebook or website, that would be a mistake. When publishers go to free article sites, they are looking for good content. When they find articles with good content, they use those articles in their blogs, on their websites, in their newsletters and emails.
Why do they use your articles? Because content is king. People on the web do searches. They type in the keywords related to your article. They come to the publisher's site and stay awhile reading a good, solid, well-thought-out article on a topic that interests them.
They are not going to read an advertisement for your ebook or your website. Publishers are not going to use articles like that, and no one would read it if they did. Content is king. Always remember that. You want to write and distribute good, well-written articles that contain useful information.
How Do I Make Money Writing Articles?
Here's how article writing works to make you money. You submit several articles that contain good content. If I were submitting an article about writing a $50,000 ebook, I might write about using links in an ebook to earn affiliate commissions. I'm not trying to sell the reader my ebook. I'm giving the reader valuable information, one small piece at a time.
I make money from this article because of the resource box at the bottom of the article. You see, although the publishers can use my article without paying me any cash, they must include my resource box at the bottom of my article.
In that resource box, I can list my qualifications for writing ebooks and articles and then put a link to my sales page for Write Your Own $50,000 Ebook. If the readers of the article are interested in one way to write a $50,000 ebook, they will likely be interested in all of the other ways I list to write a $50,000 ebook.
To promote your ebook or website by writing articles, you will want to submit between two and eight articles per month. If you submit less, you're not going to get the traffic you need. If you submit more articles in a month or submit them all at once, publishers may select just one or two to use and pass over the rest.
Obviously, if you have more than one ebook or one website, you need to write and submit two to eight articles per month for each one of them.
Quality is the key. It is much better to submit fewer quality articles that webmasters will be interested in using than a lot of low quality articles that no one will ever publish or read.
If you are promoting an ebook with your articles and resource box, you have a wealth of material you can use. Just take the articles from your ebook. You might have to rewrite small sections to get the material in article form, but this is much easier than starting from scratch. Your ebook should have a wealth of information that can easily be turned into great articles.
In fact, if you have a problem finding material for articles in your ebook, you might begin to question whether your ebook contains the kind and amount of valuable information it needs to make you $50,000.
That All-Important Resource Box
It is true that your articles must contain valuable information and be well-written for you to benefit from them. You must give your resource box just as much attention if you expect to receive large amounts of traffic from your articles.
Obviously, it is not enough just to get people to read your articles. That may make them a lot more knowledgeable, but it won't make you any money. Your resource box is the one opportunity you have to establish yourself as an expert and to link the person to your website, squeeze page, or to your sales page.
Many article writers want to put too many links into their resource boxes. That tends to confuse the reader. Put no more than one or two links in your resource box and tell the readers exactly what you want them to do.
Your resource box is important. You may get more traffic, collect more email addresses, and make more sales through your resource box than from any other source. Because this is true, you need to spend some time and effort writing your resource box. Don't just slap something down. Craft your resource box so that it will build trust and strongly entice people to click on your link.
For a much more complete discussion of article writing, resource boxes, and article submission, I encourage you to read: How To Attract Massive Publicity To Your Website With Article Marketing.
You can sign up and submit individual articles to some of the top article sites below, or you can really simplify the process and subscribe to Submit Your Article.
EzineArticles
Submit Your Article
Suite101
Helium
ArticleDashboard
ArticleBase
GoArticles
WebProNews
SearchWarp
Buzzle
American Chronicle
ArticleCity
IdeaMarketers
Site Reference
Article Alley
Articles Factory
SelfGrowth
Amazines
Article Snatch
Submit Your Article has its own free article directory, but it also offers a service to submit your articles to hundreds of other article directories. In fact, it offers a tool that allows you to quickly rewrite your article in several different ways to get maximum exposure for each article.
I strongly recommend using Submit Your Article if you are serious about getting excellent results from your article writing.
I will caution you, however, that regardless of the route you take to distribute your articles, it may take several months to start really seeing the results you want. While it's true that some articles get picked up quickly by large publishers and send a ton of traffic to your site very quickly, most of the time the traffic starts as a trickle when a number of publishers begin to discover you and your articles and then gets stronger as the months roll by.
As that trust is built, so is the traffic that comes from your ever-increasing number of articles that are picked up and published.
Writing articles works. You can increase traffic to your website, increase your email list, and increase your number of sales by writing articles.
If you don't have time to write articles, you can sub this writing out at Elance or other freelance sites for some very reasonable fees. You can also get tons of articles from PLR sites. Those will not be much benefit to you, however, unless you thoroughly rewrite them. Remember, PLR material is sold to many, many people, and search engines will not recognize them as new material unless you completely rewrite them.
Yes, writing articles is just one tool to help your ebook earn $50,000, but it is an important tool.
Make up your mind now to either write articles yourself to submit to the article directories or have them written for you.
Thousands of people write articles, or have them written, to drive traffic to their websites. Unfortunately, many of these articles are really bad. They contain misspelled words, bad grammar, and English that is often hard to decipher.
If you can write simple (400-1,000) word articles that are educational, clear, and to the point, you can easily trump this competition and send literally thousands of people to your website or sales page.
How Does Writing Articles Work?
Writing articles and having them widely distributed is not easy, but it's not rocket science either. You write several informational articles between 600-800 words each (that length seems to be optimum). You submit them to large, high-traffic article directories. They store your articles in their databases under appropriate keywords. Owners of websites, blogs, newsletters, etc. come to these free article sites and select your articles to publish on their sites.
They don't pay you. Nobody does. But they don't charge you either, and that's important because you are getting free advertising for your site.
Although your first inclination is be to write articles about your ebook or website, that would be a mistake. When publishers go to free article sites, they are looking for good content. When they find articles with good content, they use those articles in their blogs, on their websites, in their newsletters and emails.
Why do they use your articles? Because content is king. People on the web do searches. They type in the keywords related to your article. They come to the publisher's site and stay awhile reading a good, solid, well-thought-out article on a topic that interests them.
They are not going to read an advertisement for your ebook or your website. Publishers are not going to use articles like that, and no one would read it if they did. Content is king. Always remember that. You want to write and distribute good, well-written articles that contain useful information.
How Do I Make Money Writing Articles?
Here's how article writing works to make you money. You submit several articles that contain good content. If I were submitting an article about writing a $50,000 ebook, I might write about using links in an ebook to earn affiliate commissions. I'm not trying to sell the reader my ebook. I'm giving the reader valuable information, one small piece at a time.
I make money from this article because of the resource box at the bottom of the article. You see, although the publishers can use my article without paying me any cash, they must include my resource box at the bottom of my article.
In that resource box, I can list my qualifications for writing ebooks and articles and then put a link to my sales page for Write Your Own $50,000 Ebook. If the readers of the article are interested in one way to write a $50,000 ebook, they will likely be interested in all of the other ways I list to write a $50,000 ebook.
To promote your ebook or website by writing articles, you will want to submit between two and eight articles per month. If you submit less, you're not going to get the traffic you need. If you submit more articles in a month or submit them all at once, publishers may select just one or two to use and pass over the rest.
Obviously, if you have more than one ebook or one website, you need to write and submit two to eight articles per month for each one of them.
Quality is the key. It is much better to submit fewer quality articles that webmasters will be interested in using than a lot of low quality articles that no one will ever publish or read.
If you are promoting an ebook with your articles and resource box, you have a wealth of material you can use. Just take the articles from your ebook. You might have to rewrite small sections to get the material in article form, but this is much easier than starting from scratch. Your ebook should have a wealth of information that can easily be turned into great articles.
In fact, if you have a problem finding material for articles in your ebook, you might begin to question whether your ebook contains the kind and amount of valuable information it needs to make you $50,000.
That All-Important Resource Box
It is true that your articles must contain valuable information and be well-written for you to benefit from them. You must give your resource box just as much attention if you expect to receive large amounts of traffic from your articles.
Obviously, it is not enough just to get people to read your articles. That may make them a lot more knowledgeable, but it won't make you any money. Your resource box is the one opportunity you have to establish yourself as an expert and to link the person to your website, squeeze page, or to your sales page.
Many article writers want to put too many links into their resource boxes. That tends to confuse the reader. Put no more than one or two links in your resource box and tell the readers exactly what you want them to do.
Your resource box is important. You may get more traffic, collect more email addresses, and make more sales through your resource box than from any other source. Because this is true, you need to spend some time and effort writing your resource box. Don't just slap something down. Craft your resource box so that it will build trust and strongly entice people to click on your link.
For a much more complete discussion of article writing, resource boxes, and article submission, I encourage you to read: How To Attract Massive Publicity To Your Website With Article Marketing.
You can sign up and submit individual articles to some of the top article sites below, or you can really simplify the process and subscribe to Submit Your Article.
EzineArticles
Submit Your Article
Suite101
Helium
ArticleDashboard
ArticleBase
GoArticles
WebProNews
SearchWarp
Buzzle
American Chronicle
ArticleCity
IdeaMarketers
Site Reference
Article Alley
Articles Factory
SelfGrowth
Amazines
Article Snatch
Submit Your Article has its own free article directory, but it also offers a service to submit your articles to hundreds of other article directories. In fact, it offers a tool that allows you to quickly rewrite your article in several different ways to get maximum exposure for each article.
I strongly recommend using Submit Your Article if you are serious about getting excellent results from your article writing.
I will caution you, however, that regardless of the route you take to distribute your articles, it may take several months to start really seeing the results you want. While it's true that some articles get picked up quickly by large publishers and send a ton of traffic to your site very quickly, most of the time the traffic starts as a trickle when a number of publishers begin to discover you and your articles and then gets stronger as the months roll by.
As that trust is built, so is the traffic that comes from your ever-increasing number of articles that are picked up and published.
Writing articles works. You can increase traffic to your website, increase your email list, and increase your number of sales by writing articles.
If you don't have time to write articles, you can sub this writing out at Elance or other freelance sites for some very reasonable fees. You can also get tons of articles from PLR sites. Those will not be much benefit to you, however, unless you thoroughly rewrite them. Remember, PLR material is sold to many, many people, and search engines will not recognize them as new material unless you completely rewrite them.
Yes, writing articles is just one tool to help your ebook earn $50,000, but it is an important tool.
Make up your mind now to either write articles yourself to submit to the article directories or have them written for you.
